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Calgary Homeless Foundation (CHF), along with a committee of 20 other non-profit agencies awarded Fever the task of creating a campaign to increase awareness of homelessness.
We branded the campaign "Face It Calgary", with the goal of provoking and educating Calgarians. After a year in the marketplace, Face It Calgary attributed a 21% increase in awareness of homeless issues. We have since, worked on the second and third year of the campaign including; on-line marketing, outdoor and transit advertising, guerrilla installations and event marketing.
We are proud of the awareness Face It Calgary has brought to homeless issues in our city and to non-profit agencies working hard to do something about it. The campaign even resulted in a generous donation of $100,000 by musician Jon Bon Jovi to CHF after seeing one of our campaign billboards.