brand development | on product branding | packaging
Mark’s is a national clothing retailer with 385 stores nationwide.
We stripped the brand back to basics and created a streamlined and contemporary direction that included a main word-mark and two secondary icons. Next we addressed how the brand would display using product brand identifiers, such as pocket stitching, shank buttons, woven labels and shoe sole stamps. From there we tackled the brand’s core and specialty hang tags to suit its many sub-categories: Denver Hayes Soft, Vintage, Perfect Fit, Women’s and Men’s.